WordPress and WooCommerce
WordPress Design and Development Services
Your WordPress website is your most visible asset and generates the highest ROI.
Why invest in WordPress design and development services?
The events of the past three years may cause one to pause from investing in a website and digital presence. However, one of the things that COVID-19 and the economic slowdown has taught us is just how important a strong digital presence is to your survival through difficult times.
During COVID, those businesses that had a strong online presence were able to pivot to where their customers were, the Internet. As a result, those companies thrived while their offline competitors were forced to shutter their doors with the rest of the economy.
As COVID has subsided, only to be replaced by the consequences of bad economic policy, every business that survived, and indeed thrived, is a digital business. As a result, those businesses that win in the future will do so, based on their strategy.
With your website being your most visible asset online, it makes sense to invest the time and resources to make your website be all that it can be.
What makes a WordPress website successful?
Design and beauty are critical
When design and content work together to address your target market’s needs, everything just falls into place. But a high-performing website does much more.
- It is easy to update, fast, and integrates with existing systems
- Ranks in search engines to increase traffic
- Provides up-to-date messaging and brand visuals
- Easy for traffic to use and draws them to act
- Accessible to all users, works on any device, and on any screen
- Results are measured and improved upon
There are many factors that in effective WordPress design. A great site takes them all into account.
Great UX leads to a great user experience
What information do visitors need? How far down the page do they need to scroll to get it, and what items trigger action?
People need intuitive navigation and simple paths to conversions. An integrated strategy organizes your website, organizes your content, and highlights the important information your visitors need to answer their questions.
Effective UX is a combination of human psychology and quantitative data. It’s how we guide people to where we want them to go.
Great UX makes your website work.
Conversion copywriting that prompts action
Words are one of the main ways that humans communicate. Conversion copywriting aims to get a person to take a specific action, while at the same time, showing them how you can solve their problems.
Qualitative and quantitative research
Your visitors are searching for answers to their problems. We aim to identify the information they need with.
- In-depth SEO and keyword research
- Stakeholder interviews to learn about your organization, visitors, and their pain points
- Persona creation and brand development work
Data underlies great copy. It is the starting point for telling your story.
Conversion-oriented storytelling
We have the data, know your customers, and have worked with your team. Now, it is time to write.
When writing online, the goal are clean messages that answer problems. To drive conversions, use crisp storytelling. You want to sound like yourself. We channel your brand voice and tell your story.
Why WordPress?
We prefer WordPress as we have been using it since 2003, when it was first released. However, there are other reasons we prefer it, over other CMSs.
What is a content management system (CMS)?
A content management system (CMS) is a software application that allows many contributors to generate, update, and publish information. A CMS often stores content in a database and displays it in a presentation layer based on a collection of templates, similar to a website.
What are the main features in a CMS?
These are the basic features found in a CMS:
- Users may quickly create and format material with content creation.
- Stuff storage keeps all of your content in one location and in a consistent format.
- Workflows assign access for managing content to writers, editors, and administrators based on their roles.
- Content is published, organized, and pushed live.
WordPress, the most popular CMS in the World
WordPress is the most popular CMS in the World, commanding 39.6% of the Internet in 2021, up from 35% in 2020, an increase of 5%. If you consider only CMS-build sites, 64.1% of them are powered by WordPress, a 4% increase from 2020. In the past few years, WordPress adoptions has increased significantly.
Consider:
- Over 60 million websites are hosted on the Custom WordPress Development Services WordPress platform
- Over 14% of the top 100 websites on the Internet are powered by WordPress.
- WordPress plugins have been downloaded over 1.5 billion times.
- There are over 31,000 free and paid WordPress themes available. If you can’t find a theme that is exactly what you are looking for, you can create a custom theme.
What are the benefits of using WordPress?
The collaborative nature of a CMS is a significant benefit. Multiple users can log in and contribute, schedule, or control published material. A CMS can be accessible from anywhere by any number of users because the interface is usually browser-based.
The second main benefit of a CMS is that it enables non-technical persons who are unfamiliar with programming languages to generate and manage their own web content. A common content management platform’s drag-and-drop editors allow users to enter text and upload images without needing to know HTML, CSS, or other programming languages.
When a company utilizes a CMS to publish its web pages, it minimizes the amount of time it takes for front-end developers to make changes to the website, making it faster and easier to add new pages.
These benefits largely explain why WordPress is the number 1 CMS in the World. Simply, WordPress works.
Is WordPress good for SEO?
WordPress is the best CMS for search engine optimization. Ten reasons include:
- WordPress focuses on the user’s experience
- Metadata is easy to manage
- Optimizing images is easy
- Quick load times
- Optimized for mobile users
- Integration with social media
- Plugins
- SEO-friendly WordPress themes
What is WordPress Design and Development?
WordPress design and development are two different, but related components. The theme of a WordPress site is a group of files that dictates its overall appearance. The technologies making up themes are HTML, javascript, and CSS, or cascading stylesheets.
The backend is password protected and consists of a block editor through which one can create, edit, and delete content. The backend is also where a plugin can be added, configured and deleted. It does not have functionality from which to create a plugin. The backend also from where you can find a great more detail to administer your website.
WP-CLI is a command line interface that allows users to to manage their web site from the command prompt. Backups can be taken, a plugin added, upgrades performed, and new posts can be published from the CLI. It is also not accessed through the backend, but rather the directory.
What are WordPress plugins?
Can I use WordPress for my eCommerce site?
WordPress plugins make it easy to add eCommerce capabilities to your WordPress site. The most popular WordPress plugin adding e-commerce capabilities to WordPress is WooCommerce, powering 26% of all online stores, ahead of Magento and Shopify. Additionally, 29% of the top 1 million sites use WooCommerce.
How many products can WordPress e-commerce support?
The limiting factor to this question is not so much the number of items that WordPress eCommerce website can support but rather how you go about optimizing your database queries, and page loading time for speed, as these are the limiting factors. When done correctly, WordPress can handle a very large number of products.
When determining the number of transactions your WordPress eCommerce site can support, you also need to consider the number of transactions. A website having a smaller number of products but expected to process a high number of transactions, should be considered as the equivalent of high number of products.
What are the benefits of WordPress for eCommerce?
Many of the same benefits that apply to WordPress, also apply to eCommerce for WordPress. Specific benefits include:
- Cost-effective
- Quick and easy to use
- It can be easily upgraded
- SEO-friendly
- Website responsive
- Great community support
- It can support multiple users, and
- Accessible on multiple devices
Security, amongst others.
Can I do WordPress development myself?
There are a lot of resources available to learn WordPress development, making learning WordPress development accessible and affordable. We hope to release a free course and comprehensive guide to learn WordPress development in the future.
I should clarify. Posting and adding content to WordPress does not require any technical skills. It is not like learning a new programming language. It is something one can learn very quickly. Such a person would be a WordPress Admin.
On the other hand, WordPress development does require programming skills. A WordPress developer should know PHP programming, web development, APIs, specifically Rest API, WordPress database, and WordPress themes and plugins.
As you learn WordPress development, it helps to have support. The WordPress community is an excellent way to learn WordPress development. It is basically a way for WordPress developers to help an aspiring web developer. Additionally, it makes learning WordPress development relatively easy and cost-effective.
What are the core technologies making up WordPress
The core technologies making up WordPress include:
- HTML5
- JQuery
- TinyMCE
- JSON
- CSS
- SVG
- Javascript
- PHP
The thing that makes WordPress so good is that you don’t have to know front-end development or learn PHP to make a decent website.
What are the components making up WordPress
There are several different components making up a WordPress site. WordPress software includes:
- WordPress theme
- WordPress core files
- WordPress database
- Plugins
While WordPress.org offers many theme options, a custom theme is a great way to have a WordPress site that is uniquely your own. However, to do a custom WordPress theme, you should be a theme developer, have access to theme developers, and have a deep understanding of WordPress template files. We have our own team of not only software developers, but WordPress theme developers and designers who can code HTML, CSS, javascript, php, make your own theme, and more.
The WordPress core files contain the source files or code that give WordPress its functionality. There are about 140 files in the main directory supported by 14 files containing fonts, the core theme, and other widgets. The WordPress core files are primarily written in php.
The WordPress core files are not intended to be modified as changes to the code can introduce security vulnerabilities, incompatibilities, and other issues. However, if changes do need to be made, it is recommended that they be done so by a qualified and experienced WordPress developer.
The database is written in MySQL. As with WordPress core files, it is recommended that changes to your database be made by a qualified and experienced WordPress developer who can code in php and MySQL.
We have a team of highly trained WordPress developers and theme developers that are experts in javascript, php, css, mysql, and other essential code.
Benefits of WordPress development services
Posting content online with WordPress is easy. However, WordPress development is technical requires a steep technical learning curve to do correctly.
There are several benefits
What to look for when choosing a WordPress development company?
When choosing a WordPress development company to work with, they should know much more than how to install WordPress and select the right plugins. They should have a solid portfolio, a history of working with WordPress, and have an extensive understanding of WordPress, including themes and plugins. While customer projects are most important, personal projects should be acceptable.
Specific questions to consider include:
- Do they develop on an existing site or maintain a development environment to work on?
- Do they contribute code to WordPress core development?
- Do they use version control on their own web server?
- Do they have an understanding of advanced topics such as cybersecurity and speed optimization?
- What experience do they have with plugins? Can they code their own plugin?
- Do they know how to code and have a good grasp of the core technologies, including HTML, javascript, PHP, CSS, and know how to work with a rest API.
- Do they have many developers on their team or just a few?
- How do they manage template files?
- Equally important, can they create custom themes and plugins?
- Do they monitor when new features are released in the latest version of WordPress? On average, WordPress releases a new major version every 152 days.
- At the granular level, how do they do code reference? Do they add a comment to a php file they are working on describing what they page does and do they reuse the same code over multiple projects?
How to make your WordPress site successful
While having an attractive site is certainly helpful, it is not the only variable driving success. A site should also have relevant content to what the reader is looking for. In an increasingly competitive online marketplace, a digital marketing strategy is very important.
Your digital marketing strategy should be focused on placing your ads and content where your target market can be found. Your digital marketing strategy should include search engine optimization, online advertising, social media, and email marketing.
A large part of your digital marketing strategy should be implemented on your website in the form of on-page SEO. This will incorporate such things as your website architecture, title tags, H-tags, meta-descriptions, and internal and external links.
One of the most effective forms of digital marketing is email marketing in the form of email marketing. Traffic to your website should be able to email subscribe to your newsletter from your website. Such functionality is easy to implement on WordPress.
What are Lokalyze WordPress development services?
Some of the members of our team have been working with WordPress since early 2004 right around when it was first released. First starting as a blog publishing platform, a great deal has changed since it was first released, evolving over the years into a full-fledged CMS.
Members of our team have grown and learned over the years having completed hundreds of WordPress sites over the years. Our WordPress development services include:
Custom WordPress website development
We have some of the top in-house WordPress specialists to back up our years of experience as a leading WordPress Development firm. They are the ones who assist us in developing clean and responsive websites in a process-driven approach.
Custom WordPress Themes and Development
We assist clients with PSD to WordPress theme conversion services as well as custom WordPress theme development requirements, all while keeping a mobile-first mindset in mind.
WooCommerce Development
We help businesses construct growth-oriented WooCommerce stores and even transfer their existing stores to WooCommerce as a one-stop WordPress development firm.
WordPress Plugins
As a WordPress plugin development firm, we use best coding methods to integrate plugins into your websites so that you may get a wide range of features and functionalities. We also create custom plugins.
Blog Development
Our WordPress professionals assist clients in creating truly scalable and engaging WordPress blog themes at the best market costs and with the quickest turnaround times possible.
API Integration and customization
You can use API integration services to extend the possibilities of your WordPress site. We provide a smooth data sync and mobile app integration with your website.
Our WordPress Development Expertise
Members on our team have been working with WordPress since it was first released in late 2003. As a result, many are experts
Optimizing Speed and Performance
In May 2021, Google implemented Core Web Vitals, an algorithm update that focuses on usability —-
All of the websites we create are extremely speedy and well-optimized. Throughout the custom WordPress development process, we guarantee that all best practices are followed, which enhances overall user engagement and conversion.
SEO-Smart Web Solutions
Our basic SEO implementation comprises heading tags, meta tags, picture optimization, Alt text, and other search engine optimization tactics, followed by techniques that allow for a smoother implementation. This jump-starts marketing without requiring any more work on your part.
Simple, clean and functional websites
We make use of clever frameworks. Our coding practices are extensively documented and follow generally accepted naming conventions, making them simple to utilize around the world. That’s the first thing you’d anticipate from a reputable WordPress design and development firm.
Low maintenance
For our WordPress development services, we adhere to industry best standards, eradicating any hardcoded gaps or unethical customizations. This makes it simple to administer and maintain our websites.
Tech for the non-technical
Because of its user-friendliness, WordPress powers 43% of the internet. Furthermore, as an experienced WordPress website development business, we create sites with an interface that is easy, interactive, and welcoming to all users.
Upgradable and Secure
Our websites can simply be upgraded without affecting their current functioning. To keep the site safe from bot assaults, we employ the most advanced security procedures. To keep the website safe and secure, we follow proper file permissions, spam protection, form validations, configuration settings, and so on.
FAQ
In addition to WordPress development, we offer dedicated WordPress Developers.
Yes, in addition to offering a single WordPress developer, we can offer a team of WordPress developers. These are experienced WordPress developers with years of experience working with WordPress. Many Lokalyze developers have been using WordPress the entire career.
For smaller individual WordPress development projects, you may have a dedicated project manager. However, for larger WordPress development projects or a dedicated WordPress developer or team of developers, you will have a project manager assigned to you.
To get started, complete the contact form at the top or bottom of this page and a Lokalyze representative will be in contact with you within one business day.