Two New WordPress Plugins coming to help your customers contact you easily and be found online
WordPress is pretty much a household name when it comes to websites. The most popular content management system online today makes up about 20% of the percent of all websites. WordPress is as popular as it is in part for how easy it is to use, SEO and plugins.
Search engine optimization is the process of making your website so that it can be found and categorized by search engines. From my experience working with content management systems, WordPress is the most search engine friendly content management solution. Many of the characteristics needed for SEO are already built into the software.
Plugins are pieces of software code you can easily install in WordPress to perform simple tasks. The tasks can range from the simple to the complex. Plugins have made it so that website owners do not have to code their websites to perform specific tasks or functions. Just about anybody can make a simple, standardized website with a decent range of capabilities at a very low cost. Effectiveness not withstanding, it will be a website.
We have created two WordPress plugins that we are in very excited about. The first one is in the final stages of testing and will be released in the coming week. We are shooting to release the second one a week or so after that.
Lokalyze Call Me Now
Mobile devices are a very important part of an effective Local SEO strategy. Statistics show that xx percent of people looking for local businesses do so with their mobile phones.
To make it easier for searchers to contact your business when it is found, we have created the Lokalyze Call Me Now plugin. The plugin adds a telephone icon to your website viewing your site in a mobile device. When your site visitors click the icon, the phone number you specify shows up within their dial pad which they can then click to call your business. It is basically one-step click-to-call from your website. The icon does not move within your visitors screen even as through scroll through or change pages within your site.
Website owners can define five different places the icon can be displayed on a screen as well as the color. The five locations are:
- Top right corner
- Top left corner
- Bottom right corner
- Bottom left corner
- Across the bottom of the screen
The website owner can define the color that they would like to ‘call me now’ icon is to be displayed. As a result, there are an unlimited number of colors so that the icon can be easily matched with a color within the website.
Phone calls to your business are of no value to you when your business is closed. As a result, website owners can define the operating hours of their business and the icon will be displayed only during those hours. When your business is closed, the icon will not appear on your website.
Operating hours run from the time zone specified within WordPress. As a result, website owners will need to define the time zone of their business and can do so in the Settings tab within your WordPress admin site.
Measuring progress is necessary to determine the effectiveness of any strategy. The Lokalyze Call Me Now plugin is automatically integrated into your Google Analytics account if you are already using it. The Lokalyze Call Me Now plugin is tracked as an event within Google Analytics.
Lokalyze Local SEO
Lokalyze Local SEO helps you improve your local SEO to rank higher in Google for local searches.
The Lokalyze Local SEO plugin displays the information that the search engines are looking for local SEO. The location page is marked up with rich snippets. It displays important information about your business to your customers. Information includes business hours, payment methods accepted and more.
The plugin also displays your telephone number on your website that mobile phone users can click to call. Calls placed using using the click-to-call widget is tracked in Google Analytics as an event if your site is set up with tracking.
Lastly, the plugin displays your Google MyBusiness profile for your business within the admin section so that you can monitor what your customers and what Google sees. This includes Google reviews so you can monitor reviews posted to Google about your business.
Specific features include:
- Easy to use admin panel
- Responsive design
- Translation ready
- Important business information such as your business name, type, short description, website, URL, logo, etc.
- Geo coordinates calculated with 1-click
- Contact details including your phone numbers, fax numbers and email.
- Payment details including your accepted payment types, accepted currencies, and price range.
- Your business hours in 12 or 24 hour format
- Social media icons and links including Facebook, Twitter, Google+, Youtube, and others
- Google Maps
- Google Reviews integration
- Google MyBusiness integration
The Local SEO plugin for multiple location local businesses will be available shortly as a premium plug-in.
Contact us if you have questions or want more information about these apps, or if you would like to participate in beta testing. We will have more additional information soon.